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Privacy policy

Last updated October 01, 2021

Troove Privacy Policy

Troove respects your right to privacy. This Privacy Policy discloses the privacy practices for Tandem Discovery Corporation dba Troove (“Troove,” “we,” “us,” or “our”) through our Troove service, website (located at Troove.me) and the Troove mobile application (collectively, our “Services”).

The Types of Information We Collect
When you interact with our Services, we may collect information about you. The categories of information we collect as well as descriptions of how Troove receives, uses and shares that information are described in the chart below:
Category of Personal Information Collected Source of Information
Contact and Identification Information

Name, username, physical address, email address(es) and telephone number(s), date of birth and profile photo

We collect your Contact Information from you when you voluntarily provide it. For example, when you register to become a Troove user, respond to an alumni survey, and when you communicate with us.
Demographic Information
Age, gender, nationality and similar demographic details
We collect your Contact Information from you when you voluntarily provide it.
Usage Information
Information about your interests and your use of our Services, such as the pages on our site you view.
We collect Usage Information from you both when you voluntarily provide it (such as when you complete our initial survey to help identify matching schools for you) and automatically (such as when you use the Services and visit pages related to colleges and universities that you have matched with).
Professional and Educational Information
We may receive your professional and educational history.

If you are a student, we may receive information regarding your educational history (such as your current high school) when you voluntarily provide it.

When you participate as an alumnus of a college or university in our survey, we may collect information about your employment and educational history when you voluntarily provide it.
We may also collect information about you, if you are an employee of a college or university in connection with our marketing efforts.

Geolocation Information
We may infer your general location based on your IP address.

We automatically collect your general location based on your IP address.
Feedback or Response information
If you provide feedback, post to us on social media, or if you respond to a survey or other communication from us or our vendors, we collect your response information, including the content of your feedback or response message.
We collect this information when you voluntarily provide it.
Device Information
When you visit the Troove Services, our web servers automatically log your Internet Protocol (IP) address and information about your device, including unique device identifiers (such as MAC address); device type; and your device’s operating system and version, browser type and language, and other software including type, version, language, settings, and configuration, and mobile network information. We may use this information to identify your device, even if you do not become a Troove user.
We automatically collect this information when you use the Troove Services.
Privacy and Preference Data
Information related to your choices in how we process your personal information and contact you.
We automatically collect this information when you use our privacy tools to let us know your preferences.
How We Use Your Personal Information
We use the personal information we collect for the purposes described in this Privacy Policy or as otherwise disclosed to you. For example, we use personal information for the following purposes:

  • Providing Our Services. To provide our Services, such as to create and manage your account and to analyze your information to match you with colleges and universities.

  • Business Operations. To operate our business, such as improving our internal operations, securing our systems, and detecting fraudulent or illegal activity, and monitoring and analyzing trends, usage and activities in connection with our Services.

  • Product Improvement, Development, and Research. To improve our products, develop new products or features, and conduct research.

  • Personalization. To understand you and your preferences to enhance your experience and enjoyment using our Services and to personalize your online experience and the advertisements you see when you use our Services and on other sites as detailed below.

  • Customer Support. To answer your questions and respond to your requests and to send you information and notices about your account, such as updates, order confirmations, delivery notices, security alerts, and support and administrative messages.

  • Marketing and Advertising. To communicate with you about new Troove products and services, offers, promotions, contests, upcoming events, and other information about our products and services and to display advertising to you.

  • Legal, Security, and Safety Reasons. For legal, security and safety reasons, such as to protect our rights and the rights of our users, enforce our policies, communicate product recalls or safety notices, detect, investigate, or prevent fraud and other illegal activities, or address legal and regulatory compliance obligations.

  • For any other purpose described to you at the time information is collected.

How We Share Your Personal Information

We may share your personal information as follows:

  • Troove entities. Your personal information may be shared within our company and with our affiliated entities as reasonably necessary to accomplish any of the above-noted purposes.

  • Colleges and Universities. We may share your personal information with colleges and universities that we believe will be of interest to you.

  • Vendors and Service Providers. Your information may be shared with parties who support our business, such as professional advisors, advertising and marketing, web-hosting, analytics providers, customer-relationship-management software providers and other similar information technology providers.

  • Merger, Sale, or Business Transfer. Your previously collected personal information may be shared or disclosed in connection with the sale, assignment or other transfer of our company or one of our businesses and of their assets. This includes merger, sale, or transfer in the case of bankruptcy or receivership.

  • Fraud Protection, Prevention, and Legal Compliance. We may disclose your information: (1) at times when we believe it is necessary to comply with applicable regulation, law, judicial or legal proceeding, or governmental agency request; (2) to third-parties as to aid them in their attempts to root out fraud or suspected fraud or illegal activity; (3) to combat and prevent fraud, suspected fraud, illegal activities, and threats to others’ physical safety; and (4) to uphold and enforce an agreement we have with customers.

  • With your consent. Other disclosures with your consent.

How We Secure Your Personal Information

We take what we believe are reasonable steps to protect your personal information as you transmit your information from your computer to our Services and to protect such information from loss, misuse and unauthorized access, disclosure, alteration or destruction.


Social Media Features
If you use social media logins (like Google and Facebook) to log in to Troove, we may access your public social media profile information. You can always limit this sharing using your social media service settings.

Our Site may include social media features, such as the Facebook “Like” button and Twitter “Follow” button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.

Information Collected from Children
Troove’s programs and services are intended for individuals at least 13 years old. If we become aware that personal information from a child 12 years of age or younger has been collected without such child's parent or guardian's consent, we will use all reasonable efforts to delete such information from our database. If any parent, guardian or other responsible adult becomes aware that we have collected personal information from a child 12 years of age or younger, please contact us at info@troove.me.

Links to Other Web Sites
You should be aware that when you are on our Services you could be directed to other sites beyond our control. For example, if you “click” on a link to a college or university, the “click” may take you off our Services and onto the college or university’s website. These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked to our Services, you should consult that site’s privacy policy before providing any personal information. Please note that we are not responsible for the privacy practices of such third parties.

Changes to This Privacy Policy
We will occasionally update this Privacy Policy as our business and services change. If we make changes to this Privacy Policy or make any material changes to how we use your personal information, we will revise this Privacy Policy to reflect such changes and revise this Privacy Policy’s effective date.

We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of your personal information collected in the past without your consent.

We encourage you to periodically review this Privacy Policy to be informed of how we are using and protecting your personal information.

Information for International Residents

    • Transferring Your Personal Information Internationally: Troove is located in the United States. If you choose to use this website from outside the United States, you are consenting to the collection, storage, processing, and transfer of your information in and to the United States, pursuant to the laws of the United States.
    • Our Legal Basis for Processing:
      • Contractual Necessity. This covers data used by us in order to provide you with Services that you have requested.
      • Legitimate Interests. This covers data used by us for purposes that can be reasonably expected with your use of our Services and that we do not believe are harmful to your privacy, such as providing your data to our college and university partners, using analytics to understand how our users interact with our website and apps, to keep our websites and apps safe and secure, and to provide a more personalized experience and marketing and advertising.
      • Legal Obligation. This covers data used by us to comply with legal obligations, such as to maintain records valid legal requests.
      • Consent. Where we process data based on your consent, we will ask for your explicit consent. You may withdraw consent at any time, but that will not affect the lawfulness of the processing of your personal data prior to such withdrawal.

If you do not want us to collect any personal data about you at all, you should cease using our Services.

    • Your Rights
      • Right of Access/Portability: You can ask to review details about the information we hold about you and how that information has been used and disclosed. Note that we may request to verify your identification before fulfilling your request. You can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organizations.
      • Right to Correct Information: You may ask that we make corrections to any information we hold, if you believe such correction to be necessary.
      • Right to Restrict Our Processing or Erasure of Information: You also have the right in certain circumstances to ask us to restrict processing of your personal information or to erase your personal information. Where you have consented to our use of your personal information, you can withdraw your consent at any time.

You can make a request to exercise any of these rights by emailing us at info@troove.me.

We will make all practical efforts to respect your wishes. There may be times, however, where we are not able to fulfill your request, for example, if applicable law prohibits our compliance.

  • Timeframe for retaining your personal information: We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, or subsequently authorized. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


Cookie Policy

How We Use Cookies and Other Tracking Technologies Our Services may use a standard technology called a “cookie” and other similar technologies (such as, pixels and web beacons), which are small data files that are transferred to your computer when you use our Services. These technologies automatically identify your device whenever you interact with our Services.
Categories of Cookies

We use cookies for the following types of purposes:

Strictly necessary cookies
. These are cookies that are required for the operation of our Services.

Performance cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us to know which pages are the most and least popular and see how visitors move around and interact with our Services. If you do not allow these cookies we will not know when you have visited our Services and will not be able to monitor its performance.

Functional cookies. These are used to recognize you when you return to our Services. This enables us to personalize our content for you and remember your preferences.

Targeting cookies. These cookies may be set through our Services by our marketing partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.

You can find more information about the individual cookies we use and the purposes for which we use them in the tables below:

Strictly Necessary Cookies:
Organization Cookie Type Description
OneTrust Optanonconsent

Persistent (1 year)

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. It contains no information that can identify the site visitor.

For OneTrust’s privacy policy, please see:


Hubspot hs_initial_opt_in

Persistent (7 days)

These cookies are set by our vendor HubSpot in connection to track your cookie management preferences. 

For HubSpot’s privacy policy, please see:


Cloudflare _cfruid Persistent (30 days) These cookies are set by HubSpot’s Content Delivery Network (CDN) provider, Cloudflare. They help Cloudflare detect

malicious visitors to our website and minimize blocking legitimate users.

They may be placed to identify individual clients behind a shared IP address and apply security settings on a per-client basis. They are necessary for supporting Cloudflare’s security features. 

Learn more about these cookies directly from Cloudflare at these links: The cfduid cookie lasts a maximum of 30 days, and the cfruid cookie expires at the end of the session.

For Cloudflare’s privacy policy, please see:

_cf_bm Persistent (1 day)

Performance Cookies:
Organization Cookie Type Description
Google Analytics _ga Persistent (2 years)

Google Analytics is a web analytics service provided by Google, Inc., to help us see how our website is used. The data collected by Google Analytics is used to analyze how frequently the same people revisit the website, how the website is found, and which pages are most (and least) frequently viewed.

To opt-out of Google analytics, please see: https://tools.google.com/dlpage/gaoptout

For Google’s privacy policy, please see:

_utma Persistent (2 years)
Hotjar _hjid Persistent (1 day)

Hotjar is a web analytics service provided by Hotjar, Inc., to help us see how our website is used. The data collected by Hotjar is used to analyze how our website is used.

To opt-out of Hotjar tracking, please see:

For HotJar’s privacy policy, please see:

Hubspot _hssc Persistent (1 day)

HubSpot is a web analytics service that we use to keep track of users when using our Services. For example, it allows to track a user’s identity across different pages of our site.  

For HubSpot’s privacy policy, please see:

_hssrc Session
_hstc Persistent (13 months)
_hubspotutk Persistent (13 months)
Marketo _mrto_trk Persistent (2 years)

Marketo is a web analytics service owned by Adobe that we use to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness.

For Marketo’s privacy policy, please see: https://www.adobe.com/privacy.html


Controlling and Deleting Cookies
If you would like to change how a browser uses cookies, including blocking or deleting cookies from our Services you can do so through the OneTrust tool provided on our website or by changing the settings in your web browser. To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser.

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use your browser’s “Help” function or alternatively, you can visit http://www.aboutcookies.org, which explains, step-by-step, how to control and delete cookies in most browsers.

Similar Technologies
We use technologies that resemble cookies to help track user activities and preferences. For example, we may use web beacons (tiny graphics with a unique identifier embedded on web pages or emails) to track your activities and communicate with cookies. You cannot opt out of web beacons used on webpages, but you can limit their use by opting out of the cookies they interact with. You can opt out of web beacons used in emails by setting your email client to render emails in text mode only.

Mobile Apps
Our apps (e.g., for iOS and Android) do not use cookies, but may use tracking technologies to, for example, authenticate you as a registered user, allow you to use the app’s features, and help us understand how our apps are being used. You cannot opt out of these mobile tracking technologies, but you may delete your apps and use the web versions of our services instead.

Third-Party Ad Serving & Audience and Traffic Measurement Services
Our Services may use third-party network advertisers to serve advertisements you may see based on your visit. Network advertisers are third parties that display advertisements based on your visits to our Services and other websites you have visited. Third-party ad serving enables advertisements to be served to you for products or websites you might be interested in. In addition, we may share this information with Ace to allow them and their network advertisers to serve ads based on your interests to you.

Our Services are in compliance with the Ad Choices Self-Regulatory Program for Online Behavioral Advertising. The goal of Ad Choices is to provide you with information about how online advertising works and the choices you have.

You may visit the http://www.aboutads.info/choices page to learn more about online behavioral advertising and to see your opt-out choices from companies that are participants in the Self-Regulatory Program for Online Behavioral Advertising.

Please note that if you choose to opt out, you will still see ads, but these ads will not be customized based on your interests generated from your visits over time and across different websites. In addition, the preferences you select on the http://www.aboutads.info/choices page may not apply to mobile devices. Due to the differences between using apps and websites on mobile devices, opt-outs will need to be set for both browsers and apps.

Your California Privacy Rights
This California Consumer Privacy Act Disclosure (this “CCPA Disclosure”) describes how Troove collects, uses and discloses personal information relating to California residents (consumers) covered by the California Consumer Privacy Act of 2018 (“CCPA”) and other California laws. If you are a California resident, you have certain rights with respect to your personal information.

Under the CCPA, “Personal Information” is information that identifies, relates to, or could reasonably be linked directly or indirectly with a particular California resident. The specific Personal Information that we collect, use, and disclose relating to a California resident covered by the CCPA will vary based on our relationship or interaction with that individual.

For more information about how we collect, disclose, and secure information, please refer to our general Privacy Policy above. Terms that are used, but not defined, in this CCPA Disclosure are defined in the CCPA.

Notice Regarding the Categories of Personal Information Collected.

You have the right to receive notice of the categories of personal information we collect, the purposes for which we use personal information, and the categories of entities to whom we disclose or “sell” personal information. The categories we use below to describe personal information are those enumerated in the CCPA.

We disclose information for a business purpose to service providers and contractors, which are companies or individuals that we engage to conduct activities on our behalf. Service providers and contractors are restricted from using personal information for any purpose not related to our engagement.

We may also share your information with colleges and universities with whom you “match” to whom we may sell your information as defined by CCPA.

Information Type Collected Disclosed to? Sold to?
Personal Identifiers Contact information (name, phone number, address, email address)

Social media handles and account information

Unique identifiers (such as those assigned in cookies)

Service Providers

Colleges and Universities

Colleges and Universities

Protected Classifications Age
Date of Birth
Service Providers
College and Universities

College and Universities

Commercial Information Usage information Service Providers
Colleges and Universities

Colleges and Universities

Geolocation Information Coarse information (e.g., ZIP code, IP address) Service Providers
Colleges and Universities

Advertising, marketing, and analytics providers
Colleges and Universities

Internet or Electronic Network Activity Information

IP address
Device identifier (e.g. MAC)

Information provided in URL string (e.g., search keywords)

Cookie or tracking pixel information

Information about your interaction with our website, app, or email correspondence

Service Providers
Colleges and Universities

Advertising, marketing, and analytics providers
Colleges and Universities

Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information Online session monitoring

Service Providers

Not Sold

Professional or Employment-Related Information Current and past employers Service Providers

Not Sold

Education  Information Current and past educational institutions

Degree(s) attained

Years Attended
Service Providers

Colleges and Universities
Colleges and Universities
Health Information Not collected Service Providers

Colleges and Universities

Advertising, marketing, and analytics providers
Colleges and Universities

Inferences Drawn About You Interests and Preferences (including the schools that you "match" with) Service Providers

Colleges and Universities

Colleges and Universities